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Entrepreneurship

Writing an Executive Summary in a Proposal

Your executive summary will be a brief introduction and justification of the proposal which needs to be shorter and more summarized when compared to an abstract. Most importantly, it should contain the problem (development challenge) which is the target of the project, and the solution to the problem in the proposed project; and other parts of the text will be written for enhancing and explaining the purposes of the two components. The attractive thinking will be maintained here to give reasons to the donors to finish reading the whole proposal.

Ideally, a good summary will start with the problem and its impact on society, the proposed solutions to the problem and their expected results, and the goal which the project will finally reach. A brief time frame will also help the donors to understand the need for the project. We may call the content of the executive summary Why, How, and What: why you want to start the project to resolve what problem; how you plan to resolve the problem; and what goal you want to reach at the end of the project.

If it is uneasy to start writing a summary, you may try to use only one sentence to summarize each of those important sections in the proposal, and then try to organize them together to make the main problem and its solutions more clear and predominant. You may comment here that how competitive your solutions are compared to other existing projects. And then add in the goal and the time frame at the end.

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