What Every Good Marketer Knows

ImageThis week I am sharing a thought from Seth Godin (World renown Author and Entrepreneur see a brief of his profile at the end of this thought)

The following is a list of great marketing lessons from Seth Godin. Ignore them at your peril.

  • Anticipated, personal and relevant advertising always does better than unsolicited junk.
  • Making promises and keeping them is a great way to build a brand.
  • Your best customers are worth far more than your average customers.
  • Share of wallet is easier, more profitable and ultimately more effective a measure than share of market.
  • Marketing begins before the product is created.
  •  Advertising is just a symptom, a tactic. Marketing is about far more than that.

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