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Branding,Entrepreneurship,Inspirational,Uncategorized

Why are you in Business?

Before you can build an exceptionally strong brand, you need to know why you’re in business. Not what you do, but why you do it. Your business’s ‘noble purpose,’ if you will. Articulating that mission is probably one of the most critical—and difficult—challenges in the branding process. And it’s a challenge for companies of any size and stage, not just for startups. Without a clear articulation of your business mission, branding is just window dressing. If you’re like many business owners, though, you may find it difficult to separate yourself from your company’s brand. When you’ve been the driving force...
Entrepreneurship,Uncategorized

What do you consider the Most Important part of your Business Plan?

Now I need your view on this and only the best get Published! One of the things we do at PenexusConsulting is Business Plan reviews. With that I mean If you have already written your Business plan, we can provide an objective third party critique before you send it to investors. However I have seen more Business plans get bounced because the entrepreneur tend to think th Bigger and Bulkier the plan the more appealing! Let us know in the Comment Box below which one you consider the most important part of a Plan and why? Please note that will...