In this Video, the Worlds #1 Peak Performance Coach ‘Anthony Robbins’ shares with us what it means to be a true leader and how to inspire the vision with others. Tony Robbins explains how you have to become the servant sometimes to encourage others to move in the direction that is right.
I will be heading to the National Achievers Congress 2011 in Sydney, Australia this September to watch Tony Robbins, Donald Trump, Robert Kiyosaki and a number of other top notch speakers and moguls so you can expect a lot more of this amazing content heading your way over the next few months.
There are two Major schools of thought regarding Branding: The first holds that it’s an incomprehensible voodoo that marketers practice. I Belong to the second, which Contends that it’s a simple matter of the classic Ps of Marketing: Product, place, price and promotion.
To this List some people added another P: Prayer. They are not far off- but instead of Prayer, I prefer proselytization, which is the process of converting others to your belief, doctrine or cause. Proselytization or Evangelism, represents the core of branding for start-ups in Today’s Highly competitive world, in which information is free, ubiquitous and instantaneous.
The art of Branding requires creating something contagious that infects people with enthusiasm, making it easy for them to try it, asking them to try it, asking for their help in spreading the word, and building a community around it.
CREATE A CONTAGION: Herein lies the secret to building a successful brand; Align with a product or service that is gold-or enhance it until it is Gold. Then Successful Branding is easy if not unavoidable. If you have a product that is Gold, you can make a lot of mistakes with it and still succeed. If you do not, you’ll have to do almost everything right.
Before you can build an exceptionally strong brand, you need to know why you’re in business. Not what you do, but why you do it. Your business’s ‘noble purpose,’ if you will. Articulating that mission is probably one of the most critical—and difficult—challenges in the branding process. And it’s a challenge for companies of any size and stage, not just for startups.
Without a clear articulation of your business mission, branding is just window dressing. If you’re like many business owners, though, you may find it difficult to separate yourself from your company’s brand. When you’ve been the driving force behind the company, it’s hard to take an objective, external view and see your brand, basically, as your customers see you. The following exercises may help you get started.
Many people have heard the expression “the business of life” and wondered exactly what it meant. For me, that phrase has a great deal of meaning. It’s how I forged a successful career in the corporate world based on the lessons I’d learned overcoming a variety of personal challenges. Those challenges included learning how to hide so that people didn’t notice the enormous “port wine stain” birthmark that covered half my face until laser surgery gave me “a new life” decades later, finding a way to support my two young children as a single mother when my husband left me, and – most recently – creating a new life following the untimely passing of my third husband a little over a year ago.
Having challenges of various kinds thrust upon me over the yearsgave me a chance to learn a number of key insights regarding people. I’ve learned a lot about the importance of appreciating people, the way we connect with one another, and the value of each individual’s contribution to a group effort. Perhaps not surprisingly, these lessons and insights have not only helped me with personal struggles but they can also be directly applied to the workplace, as I discovered during my career in the business world. Now, I’m enjoying sharing those lessons with others, to spare them some of the pain that I’ve experienced over the years – and also to provide a few “short-cuts” to the success they envision.
