employee connection | interpersonal connection | Tech | Talent Management

The Art of Branding

There are two Major schools of thought regarding Branding: The first holds that it’s an incomprehensible voodoo that marketers practice. I Belong to the second, which Contends that it’s a simple matter of the classic Ps of Marketing: Product, place, price and promotion. To this List some people added another P: Prayer. They are not …

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Why are you in Business?

Before you can build an exceptionally strong brand, you need to know why you’re in business. Not what you do, but why you do it. Your business’s ‘noble purpose,’ if you will. Articulating that mission is probably one of the most critical—and difficult—challenges in the branding process. And it’s a challenge for companies of any …

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My M.B.A. in Life by Susanne Veder Berger

Many people have heard the expression “the business of life” and wondered exactly what it meant. For me, that phrase has a great deal of meaning. It’s how I forged a successful career in the corporate world based on the lessons I’d learned overcoming a variety of personal challenges. Those challenges included learning how to …

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