The Art of Branding

There are two Major schools of thought regarding Branding: The first holds that it’s an incomprehensible voodoo that marketers practice. I Belong to the second, which Contends that it’s a simple matter of the classic Ps of Marketing: Product, place, price and promotion. To this List some people added another P: Prayer. They are not… Continue reading The Art of Branding

Give Angels These Six and the rest is History

by Dave Lavinsky In your business experiences, you may have noticed that “selling” is not particularly hard when you have the right product positioned correctly, in front of the right person who wants it NOW. But, when one of these factors are “out of whack,” it can be a much tougher sale to make. Getting… Continue reading Give Angels These Six and the rest is History