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Branding,Entrepreneurship,Inspirational,Personal development,Sales & Marketing

5 Ways Millionaires Approach Their Careers

Hey, it's 3:43am in Nigeria and I am excited because I just stumbled on this great piece written by Ken Sundheim on the entrepreneur webpage and I just know you will love it! Enjoy this read: In the majority of cases, it’s not luck that makes people money, nor is it who they know. Rather, the people who make the most money in their careers are the ones who display discipline, and who have a definitive sense of purpose and heavy duty resiliency. The positive news is that even if you don’t possess these skills now, it is very possible...
Branding,Business Plans,Entrepreneurship,Inspirational,Personal development,Uncategorized

MOST ENTREPRENEURS DON’T PLAN TO FAIL, THEY FAIL TO PLAN

I periodically read research reports about business failures. I always find them interesting, although often they are depressing. Such as what I recently read. Which was research from Bradley University in Peoria, IL. This research found that 70% to 80% of new businesses fail within their first year. And while this was frustrating enough to read, the research further stated that half of those companies which do survive the first year will fail within the next four years. Now, let's turn to the cause of this failure. According to Dun & Bradstreet, the number one cause of this failure is...
Branding,Entrepreneurship,Inspirational,Personal development,Sales & Marketing

The Art of Branding

There are two Major schools of thought regarding Branding: The first holds that it's an incomprehensible voodoo that marketers practice. I Belong to the second, which Contends that it's a simple matter of the classic Ps of Marketing: Product, place, price and promotion. To this List some people added another P: Prayer. They are not far off- but instead of Prayer, I prefer proselytization, which is the process of converting others to your belief, doctrine or cause. Proselytization or Evangelism, represents the core of branding for start-ups in Today's Highly competitive world, in which information is free, ubiquitous and instantaneous....
Branding,Entrepreneurship,Inspirational,Uncategorized

Why are you in Business?

Before you can build an exceptionally strong brand, you need to know why you’re in business. Not what you do, but why you do it. Your business’s ‘noble purpose,’ if you will. Articulating that mission is probably one of the most critical—and difficult—challenges in the branding process. And it’s a challenge for companies of any size and stage, not just for startups. Without a clear articulation of your business mission, branding is just window dressing. If you’re like many business owners, though, you may find it difficult to separate yourself from your company’s brand. When you’ve been the driving force...
Uncategorized

Give Angels These Six and the rest is History

by Dave Lavinsky In your business experiences, you may have noticed that "selling" is not particularly hard when you have the right product positioned correctly, in front of the right person who wants it NOW. But, when one of these factors are "out of whack," it can be a much tougher sale to make. Getting funding from angel investors is the same way. It's not so much about how good of a presenter or salesperson you are (though those qualities help). Because the most important time you spend influencing potential investors is done long before you present to them, even...