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Branding,Uncategorized

Why you Should stop Taking Coke Zero

Perhaps one of the strongest Brand repositioning that came out after a strong awareness about the health hazards of taking Sugar was the introduction of the COKE ZERO. Promising the same coke satisfaction without the health hazard of taking too much sugar. The problem with this COke Zero philosophy is the fact that the major ingredient used in replacing Sugar, "Aspartame" has about 92 different health side effects.This week, Dr Janet Starr Hull talks about this dangerous component and its side effects Aspartame Side Effects There are over 92 different health side effects associated with aspartame consumption. It seems surreal,...
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Give Angels These Six and the rest is History

by Dave Lavinsky In your business experiences, you may have noticed that "selling" is not particularly hard when you have the right product positioned correctly, in front of the right person who wants it NOW. But, when one of these factors are "out of whack," it can be a much tougher sale to make. Getting funding from angel investors is the same way. It's not so much about how good of a presenter or salesperson you are (though those qualities help). Because the most important time you spend influencing potential investors is done long before you present to them, even...