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Branding,Entrepreneurship,Inspirational,Personal development,Sales & Marketing

The Art of Branding

There are two Major schools of thought regarding Branding: The first holds that it's an incomprehensible voodoo that marketers practice. I Belong to the second, which Contends that it's a simple matter of the classic Ps of Marketing: Product, place, price and promotion. To this List some people added another P: Prayer. They are not far off- but instead of Prayer, I prefer proselytization, which is the process of converting others to your belief, doctrine or cause. Proselytization or Evangelism, represents the core of branding for start-ups in Today's Highly competitive world, in which information is free, ubiquitous and instantaneous....
Branding

The Brand Called You

It's a new brand world. That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker's symbol crafted into the end ... You're branded, branded, branded, branded. It's time for me -- and you -- to take a lesson from the big brands, a lesson that's...
Branding

The Brand Called You

It's a new brand world. That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker's symbol crafted into the end ... You're branded, branded, branded, branded. It's time for me -- and you -- to take a lesson from the big brands, a lesson that's...