There are two Major schools of thought regarding Branding: The first holds that it’s an incomprehensible voodoo that marketers practice. I Belong to the second, which Contends that it’s a simple matter of the classic Ps of Marketing: Product, place, price and promotion. To this List some people added another P: Prayer. They are not …
It’s a new brand world. That cross-trainer you’re wearing — one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying — ah, you’re a Starbucks woman! Your T-shirt with the distinctive Champion “C” on the sleeve, the blue jeans with the prominent Levi’s rivets, …
It’s a new brand world. That cross-trainer you’re wearing — one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying — ah, you’re a Starbucks woman! Your T-shirt with the distinctive Champion “C” on the sleeve, the blue jeans with the prominent Levi’s rivets, …
