Entrepreneurship

EFFECTIVE SALES PROPOSALS- How to write them

A while back I was invited to speak at the annual sales kick off meeting of a Major Financial institution in the country. The morning of my talk I was in early enough to share breakfast with about 450 sales people, while they went on to listen to the CEO Talk about “The Journey so …

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Why are you in Business?

Before you can build an exceptionally strong brand, you need to know why you’re in business. Not what you do, but why you do it. Your business’s ‘noble purpose,’ if you will. Articulating that mission is probably one of the most critical—and difficult—challenges in the branding process. And it’s a challenge for companies of any …

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What do you consider the Most Important part of your Business Plan?

Now I need your view on this and only the best get Published! One of the things we do at PenexusConsulting is Business Plan reviews. With that I mean If you have already written your Business plan, we can provide an objective third party critique before you send it to investors. However I have seen …

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THE WORTH OF YOUR PROPOSAL- What decision Makers look out for.

BY Ajibade Adejare Oluwaseun. Two Fridays ago I granted an interview on National T.V to commemorate the world friends day. That interview jolted my memory of a vital point I skipped in my last article Why did my proposals fail? It is about the most important point when you have done every other thing right! BUILD RELATIONSHIPS! Learning to …

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