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Branding,Entrepreneurship,Inspirational,Uncategorized

Why are you in Business?

Before you can build an exceptionally strong brand, you need to know why you’re in business. Not what you do, but why you do it. Your business’s ‘noble purpose,’ if you will. Articulating that mission is probably one of the most critical—and difficult—challenges in the branding process. And it’s a challenge for companies of any size and stage, not just for startups. Without a clear articulation of your business mission, branding is just window dressing. If you’re like many business owners, though, you may find it difficult to separate yourself from your company’s brand. When you’ve been the driving force...
Entrepreneurship,Uncategorized

What do you consider the Most Important part of your Business Plan?

Now I need your view on this and only the best get Published! One of the things we do at PenexusConsulting is Business Plan reviews. With that I mean If you have already written your Business plan, we can provide an objective third party critique before you send it to investors. However I have seen more Business plans get bounced because the entrepreneur tend to think th Bigger and Bulkier the plan the more appealing! Let us know in the Comment Box below which one you consider the most important part of a Plan and why? Please note that will...
Entrepreneurship,Uncategorized

THE WORTH OF YOUR PROPOSAL- What decision Makers look out for.

BY Ajibade Adejare Oluwaseun. Two Fridays ago I granted an interview on National T.V to commemorate the world friends day. That interview jolted my memory of a vital point I skipped in my last article Why did my proposals fail? It is about the most important point when you have done every other thing right! BUILD RELATIONSHIPS! Learning to build relationships during the pre-proposal stages could be a major determining factor in the decision making process In my last article Why did my proposals fail? I made mention of the fact (although briefly) that a lot of the times, most proposals are rejected on the basis...
Entrepreneurship

What to Consider Before Quitting Your Day Job

by Adam Toren Sick of working on your business when you're not at your 9 to 5? I bet you are. Though you would likely love to quit your day job to focus on your business fulltime, the question of 'when' is often puzzling to young entrepreneurs. After all, if you leave prematurely, you may run out of cash quicker than you might think. And let's not forget about that precious health insurance that you'd be giving up if you quit. Still, your end goal won't always be elusive. Here are five considerations that will help you make the right...