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The hedgehog was engaged in a fight with

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Entrepreneurship,Inspirational,Personal development,Sales & Marketing,Uncategorized

Funny Sales Story

I'm heading to a sales training session about 5 years ago.  It's a major client in Victoria Island and I've been working with them for two years.  They know me as a high energy, enthusiastic and entertaining sales trainer.  In other words I stand up, I move around, I'm engaged, I role play, we learn a lot and people make more sales. I'm running late this one particular day so I grab a chocolate chip bran muffin (These are the best bran muffins made in the world and they are made by my wife Gloria) and a bottle of Schweppes ...
Branding,Entrepreneurship,Inspirational,Personal development,Sales & Marketing

Focal Point – Essential Management Lesson

By Brian Tracy Once upon a time, there was a major technical problem at a nuclear power plant. This malfunction was slowing energy generation and reducing the efficiency of the entire operation. As much as they tried, the plant's engineers could not identify and solve the problem. So they brought in one of the nation's top consultants on nuclear power plant construction and engineering to see whether he could determine what was wrong. The consultant arrived, put on a white coat, took his clipboard, and went to work. For the next two days, he walked around, studying the hundreds of...
Branding,Entrepreneurship,Hr,Personal development,Sales & Marketing

Why Should I pay you more?

Perhaps the most crucial lesson you will ever learn whether in Business or in anything is that nobody Pays you for being effective, people will rather pay more for your being efficient.  More often than not most employees demand more pay and an improvement in the welfare package before you merit an increase in fees or salary, Check the scenarios we have depicted with the below pictures.
Branding,Entrepreneurship,Inspirational,Personal development,Sales & Marketing

The Art of Branding

There are two Major schools of thought regarding Branding: The first holds that it's an incomprehensible voodoo that marketers practice. I Belong to the second, which Contends that it's a simple matter of the classic Ps of Marketing: Product, place, price and promotion. To this List some people added another P: Prayer. They are not far off- but instead of Prayer, I prefer proselytization, which is the process of converting others to your belief, doctrine or cause. Proselytization or Evangelism, represents the core of branding for start-ups in Today's Highly competitive world, in which information is free, ubiquitous and instantaneous....
Entrepreneurship,Hr,Sales & Marketing

What Every Good Marketer Knows

This week I am sharing a thought from Seth Godin (World renown Author and Entrepreneur see a brief of his profile at the end of this thought) The following is a list of great marketing lessons from Seth Godin. Ignore them at your peril. Anticipated, personal and relevant advertising always does better than unsolicited junk. Making promises and keeping them is a great way to build a brand. Your best customers are worth far more than your average customers. Share of wallet is easier, more profitable and ultimately more effective a measure than share of market. Marketing begins before the...
Entrepreneurship,Hr,Personal development,Sales & Marketing

EFFECTIVE SALES PROPOSALS- How to write them

A while back I was invited to speak at the annual sales kick off meeting of a Major Financial institution in the country. The morning of my talk I was in early enough to share breakfast with about 450 sales people, while they went on to listen to the CEO Talk about "The Journey so far" address. After that it was my turn. As I sat quietly sipping one more cup of coffee, and gathering my thoughts, a young man came into the waiting room I was and walked straight to me and said "you're late for the meeting". "No...
Branding,Entrepreneurship,Inspirational,Uncategorized

Why are you in Business?

Before you can build an exceptionally strong brand, you need to know why you’re in business. Not what you do, but why you do it. Your business’s ‘noble purpose,’ if you will. Articulating that mission is probably one of the most critical—and difficult—challenges in the branding process. And it’s a challenge for companies of any size and stage, not just for startups. Without a clear articulation of your business mission, branding is just window dressing. If you’re like many business owners, though, you may find it difficult to separate yourself from your company’s brand. When you’ve been the driving force...
Entrepreneurship,Uncategorized

What do you consider the Most Important part of your Business Plan?

Now I need your view on this and only the best get Published! One of the things we do at PenexusConsulting is Business Plan reviews. With that I mean If you have already written your Business plan, we can provide an objective third party critique before you send it to investors. However I have seen more Business plans get bounced because the entrepreneur tend to think th Bigger and Bulkier the plan the more appealing! Let us know in the Comment Box below which one you consider the most important part of a Plan and why? Please note that will...
Entrepreneurship,Uncategorized

THE WORTH OF YOUR PROPOSAL- What decision Makers look out for.

BY Ajibade Adejare Oluwaseun. Two Fridays ago I granted an interview on National T.V to commemorate the world friends day. That interview jolted my memory of a vital point I skipped in my last article Why did my proposals fail? It is about the most important point when you have done every other thing right! BUILD RELATIONSHIPS! Learning to build relationships during the pre-proposal stages could be a major determining factor in the decision making process In my last article Why did my proposals fail? I made mention of the fact (although briefly) that a lot of the times, most proposals are rejected on the basis...
Entrepreneurship

What to Consider Before Quitting Your Day Job

by Adam Toren Sick of working on your business when you're not at your 9 to 5? I bet you are. Though you would likely love to quit your day job to focus on your business fulltime, the question of 'when' is often puzzling to young entrepreneurs. After all, if you leave prematurely, you may run out of cash quicker than you might think. And let's not forget about that precious health insurance that you'd be giving up if you quit. Still, your end goal won't always be elusive. Here are five considerations that will help you make the right...