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#1: Save Time, Re-purpose Content.
While this is a great tactic it is important to be thoughtful about the way that you are re-using content. Simply spitting out the same information over and over again will not work. Be sure to change elements of your posts in order to either highlight different information within the post or target a different segment within your audience.
#2: Interaction is Where It’s At!
True interaction via social media can be a tough tactic for many marketers to master. Finding the correct balance of self promotion and intriguing content that inspires action can be very instrumental in using social media appropriately. Take some time to comment or interact with your current clients and prospective clients to show that you’re there, and you care about what they are saying. A simple tactic is to ask questions that inspire a response.
#3: Try Multiple Media Types.
Social media users are interested in fresh new ways of presenting content and ways that they can share it with their networks. In fact certain forms of media such as infographics or videos have a tendency to be much more sharable and appealing. Try to incorporate some new media types into your social media content plan for the year.
#4: For Pete’s Sake! Make it Searchable.
I’m going to go out on a limb and assume that you have some sort of optimization in place for your website. Keep the same strategy in mind for your social media content. If it can be searched it can be optimized.
#5: Keep Calm in a Crisis
The last thing you need is your social media intern “Sarah” having a meltdown at the first sign of something unfavorable being said about your brand on social media. By keeping a level head and having an emergency preparedness plan ready should disaster strike you will be able to calmly and rationally tackle the issue. P.S. Ignoring it doesn’t count as a plan.
#6: Customize the Flow
If you’re like us you have multiple audience members to provide information to online. This could be different verticals or even different departments within a single organization. Do your homework, what sites do your different audience members participate in and what topics are of importance to them?
#7: Don’t Let Just Anyone Represent Your Brand
In the past some companies have encouraged all team members to participate in the promotion of their brands because they worked under the notion that more was better. False. While you don’t want to discourage interaction or squash the dreams of your team it is important that the voice of your social media strategy represents who you are and what you believe in as a company. Trish from accounting that posts on her social network about the copious amounts of alcohol consumed Tuesday night and the terrible time she’s having at work the next day may not be the best resource for networking your company.
#8: What Was the Purpose of This Again?
Remember why you’re using social media in the first place. By setting a set of realistic and attainable goals you will be able to test what works and what doesn’t and adapt your online marketing strategy from there.
#9: Pull Out the Tool Box and Find Your Measuring Tape
If you create a beautiful piece of furniture but can’t fit it through the front door what was the point? The same applies to your online strategy. I don’t want to discourage planning big but make sure that you have an effective means of measuring your success in order to identify the true ROI of your online marketing strategy.
#10: Be Innovative, or at Least Open to Innovation
You don’t have to be cutting edge to run a successful social media program. However, it doesn’t hurt to have your eyes and ears open to the latest trends. Experiment with your strategy to find new and interesting ways to present the same information to your networks.