MOST ENTREPRENEURS DON’T PLAN TO FAIL, THEY FAIL TO PLAN

I periodically read research reports about business failures. I always find them interesting, although often they are depressing. Such as what I recently read. Which was research from Bradley University in Peoria, IL. This research found that 70% to 80% of new businesses fail within their first year. And while this was frustrating enough to… Continue reading MOST ENTREPRENEURS DON’T PLAN TO FAIL, THEY FAIL TO PLAN

Why you Should stop Taking Coke Zero

Perhaps one of the strongest Brand repositioning that came out after a strong awareness about the health hazards of taking Sugar was the introduction of the COKE ZERO. Promising the same coke satisfaction without the health hazard of taking too much sugar. The problem with this COke Zero philosophy is the fact that the major… Continue reading Why you Should stop Taking Coke Zero