Crafting your Elevator Pitch.

imagesWe had just gone to say hi to a neighbor who just moved into our area in Lekki Lagos. My wife and I went to say hi and welcome them to the Area with a cute basked of home made cheese cakes. After the Initial pleasantries and settling down to some of the snacks and a couple of drinks. The man of the house an avid investment Banker in his Mid 40’s threw the question

“…So what do you do?”

I was sure I muffled some words about being a Strategic Plan Consultant cum Management Trainer and whatever else came out…before handling over my Business card as if to say “figure it out yourself”. So the first question my wife asked when we got back home was;

“What was that about?” Before giving me a low-down of how unsure and unconvincing my statements were. I know it could be confusing when you are multi talented and can do a lot of things. How do you communicate such without sounding like a jerk or a confused person?

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