Sure, everyone knows what a brand is. Coke, Pepsi, McDonald’s. But that buzzword is getting thrown around a whole lot in career and job search conversations these days, too. And you might be thinking to yourself, “why do I really have to care about this?”
Here’s why: Whether you’re on the job hunt, a student, or gainfully employed, you must think, act, and plan like a business leader. With the surge of social media, you have not only the ability, but you now have the need to manage your own reputation, both online and in real life.
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Employers will Google you before they even invite you to an interview. (Your current employer probably has an eye on what you’re doing, too.) And when you interact with people, both online and offline, they’ll build up an image of who you are over time.