Perhaps the most crucial lesson you will ever learn whether in Business or in anything is that nobody Pays you for being effective, people will rather pay more for your being efficient. More often than not most employees demand more pay and an improvement in the welfare package before you merit an increase in fees… Continue reading Why Should I pay you more?
There are two Major schools of thought regarding Branding: The first holds that it’s an incomprehensible voodoo that marketers practice. I Belong to the second, which Contends that it’s a simple matter of the classic Ps of Marketing: Product, place, price and promotion. To this List some people added another P: Prayer. They are not… Continue reading The Art of Branding