October, 2012 - Ajibade Adejare Oluwaseun

Making a memorable Business presentation/Pitch

Making a memorable presentation/pitch goes beyond the fact that you have a big Idea that “no one has done before”. In fact your investors are more likely to think that if no one has done it before, then it is not worth trying out. So be ready to answer that question. However, today I want to place emphasis on sharpening your presentation skills. Why? Because that may be the major thing that might make or mar your closing a deal after days of battling with making your value proposition look good. Now the list in itself is not to put...

Entrepreneurship,Hr,Sales & Marketing

What Every Good Marketer Knows

This week I am sharing a thought from Seth Godin (World renown Author and Entrepreneur see a brief of his profile at the end of this thought) The following is a list of great marketing lessons from Seth Godin. Ignore them at your peril. Anticipated, personal and relevant advertising always does better than unsolicited junk. Making promises and keeping them is a great way to build a brand. Your best customers are worth far more than your average customers. Share of wallet is easier, more profitable and ultimately more effective a measure than share of market. Marketing begins before the...

Uncategorized

How to Drive sales through Copywriting

I usually lean my posts towards tips or linguistic issues I find interesting. This time, however, I’d like to address an issue that comes up now and again in businesses promotions across the globe: Do we need a copywriter? Here are six reasons you do. First, let me tell you what a copywriter does. It has nothing to do with registering stuff with the patent office or rights of fair use. That’s copyright. A copywriter creates text, called “copy,” for ads, web sites, direct mail, sales brochures, executive speeches and so on. Often companies will have an in-house copywriter or...

Entrepreneurship,Hr,Personal development,Sales & Marketing

EFFECTIVE SALES PROPOSALS- How to write them

A while back I was invited to speak at the annual sales kick off meeting of a Major Financial institution in the country. The morning of my talk I was in early enough to share breakfast with about 450 sales people, while they went on to listen to the CEO Talk about "The Journey so far" address. After that it was my turn. As I sat quietly sipping one more cup of coffee, and gathering my thoughts, a young man came into the waiting room I was and walked straight to me and said "you're late for the meeting". "No...

Inspirational,Uncategorized

CASSIUS CLAY ENTREPRENEUR- Essential Life lessons from Mohammad Ali

Two days ago I informed my followers on twitter that I was going to do a piece on “The Cassius Clay Entrepreneur” But after really deliberating on the title and doing a thorough study of the man, I felt it was going to be too Narrow and could actually be applied in every facet of life. You'll soon see my reason. Muhammad Ali (born Cassius Marcellus Clay, Jr.; January 17, 1942) is an American former professional boxer. Sometimes Last week I was watching some of his classics on “ESPN classic” Notable among them were three with rival Joe Frazier, which...