Why are you in Business?

Before you can build an exceptionally strong brand, you need to know why you’re in business. Not what you do, but why you do it. Your business’s ‘noble purpose,’ if you will. Articulating that mission is probably one of the most critical—and difficult—challenges in the branding process. And it’s a challenge for companies of any size and stage, not just for startups.

Without a clear articulation of your business mission, branding is just window dressing. If you’re like many business owners, though, you may find it difficult to separate yourself from your company’s brand. When you’ve been the driving force behind the company, it’s hard to take an objective, external view and see your brand, basically, as your customers see you. The following exercises may help you get started.

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Entrepreneur or Intrapreneurs- The secret to fulfilling dreams

ImageOk So It’s been a while I posted on this Blog, I have been oing a lot of soaking, (getting information and dissecting them) and I just came up with this thought you know, NOT EVERYONE WILL BE AN ENTREPRENEUR!

So what if you work within a larger organization, Can you still attain relevance, fulfillment and accomplish greatness?

Seriously, I am not trying to excuse your procrastinating “starting your own thing” but hey if you are not cut out for it, if you are scared of living a world of certainty in pay-checks for the uncertain world of running your own business, if you can’t help wondering how your kids school fees will be paid if you dare to quit your Job? Then I think you should focus more on Intrapreneurship rather than Entrepreneurship.

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