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Is your Customer Taking too long to Buy?

Do You Feel Like Your Customer Is Taking Too Long To Buy? Hey - I've been there. We all have potential customers or customers who we think are ON THE EDGE of buying from us and yet...THEY DON'T. They 've expressed interest, they're excited about your product/service, they've even told you they want to buy. So Why Is Your Customer Being So Pokey?? Well - here are a few reasons: 1) There's No Sense of Urgency. They don't NEED to buy you now. They know you're out there and they'll buy from you if they remember. There's nothing that is...

What do you consider the Most Important part of your Business Plan?

Now I need your view on this and only the best get Published! One of the things we do at PenexusConsulting is Business Plan reviews. With that I mean If you have already written your Business plan, we can provide an objective third party critique before you send it to investors. However I have seen more Business plans get bounced because the entrepreneur tend to think th Bigger and Bulkier the plan the more appealing! Let us know in the Comment Box below which one you consider the most important part of a Plan and why? Please note that will...


“The discipline of writing something down is the first step towards making it happen” -LEE IACOCCA Writing an investor-grade Business plan can be challenging and time consuming even for those of us who do it on a regular basis. If you are a typical entrepreneur, you are already too busy focusing on other priorities such as building your customer base, perfecting your product or recruiting key management. That’s where we come in; Our Business plan services covers; Executive Summaries: The first thing most investors want to see is a “compelling” one or two page executive summary. The goal of the...

THE WORTH OF YOUR PROPOSAL- What decision Makers look out for.

BY Ajibade Adejare Oluwaseun. Two Fridays ago I granted an interview on National T.V to commemorate the world friends day. That interview jolted my memory of a vital point I skipped in my last article Why did my proposals fail? It is about the most important point when you have done every other thing right! BUILD RELATIONSHIPS! Learning to build relationships during the pre-proposal stages could be a major determining factor in the decision making process In my last article Why did my proposals fail? I made mention of the fact (although briefly) that a lot of the times, most proposals are rejected on the basis...