10 Steps to Creating Your Internet Marketing Plan

Copyright 2006 Donna Gunter

If you’re the owner of a small service business, having a solid Internet marketing plan in place can both increase your name and brand recognition locally in your geographic area, as well as expose you to a whole new set of potential clients throughout the world.

If you have a business plan or vision that is written, you only need to integrate this Internet marketing piece into that existing plan. However, if you are like many of my clients, you carry your business and marketing plans in your head without bothering to commit anything to paper.

Here are ten considerations you need to make as you complete your Internet marketing plan:

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5 Critical Business Growth Tips

Here are some important business growth tips I’ve learned in working with client over the years.

1. Business Growth is a mindset.

Yes, your growth may be influenced by factors like the economy or the market sector you have chosen to play in. But your growth is not fixed by fate. It’s driven by a growth mindset.

Right now, there are growth sectors that have failing businesses in them. And there are sectors that have reached maturity which have growth stars rising in them.

You decide to grow. You commit to grow. Growth follows the will to grow.

What’s the difference between someone who has a successful local restaurant and someone who has a chain of successful restaurants? Mindset. One wanted to expand, the other was content with the success at hand.

There is nothing wrong with being content with your current level of business scope and scale. But don’t deceive yourself that you cannot find ways to grow your business.

Consider this: The minute you see the economy or the market as the reason you can’t grow, you’ve surrendered control of your business to outside forces beyond your control.

The only way to regain control is to decide to grow in-spite of what others in your industry have decided to do.

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Give Angels These Six and the rest is History

by Dave Lavinsky

In your business experiences, you may have noticed that “selling” is not particularly hard when you have the right product positioned correctly, in front of the right person who wants it NOW. But, when one of these factors are “out of whack,” it can be a much tougher sale to make.

Getting funding from angel investors is the same way. It’s not so much about how good of a presenter or salesperson you are (though those qualities help). Because the most important time you spend influencing potential investors is done long before you present to them, even long before you even contact them; it’s done when you prepare your company for funding.

You’ve probably heard the quote from Abe Lincoln, “If I had 8 hours to spend cutting down a tree, I would spend 6 hours sharpening my saw.” The point — you can get a job done with a lot less effort when you are fully prepared.

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My M.B.A. in Life by Susanne Veder Berger

Many people have heard the expression “the business of life” and wondered exactly what it meant. For me, that phrase has a great deal of meaning. It’s how I forged a successful career in the corporate world based on the lessons I’d learned overcoming a variety of personal challenges. Those challenges included learning how to hide so that people didn’t notice the enormous “port wine stain” birthmark that covered half my face until laser surgery gave me “a new life” decades later, finding a way to support my two young children as a single mother when my husband left me, and – most recently – creating a new life following the untimely passing of my third husband a little over a year ago.

Having challenges of various kinds thrust upon me over the yearsgave me a chance to learn a number of key insights regarding people. I’ve learned a lot about the importance of appreciating people, the way we connect with one another, and the value of each individual’s contribution to a group effort. Perhaps not surprisingly, these lessons and insights have not only helped me with personal struggles but they can also be directly applied to the workplace, as I discovered during my career in the business world. Now, I’m enjoying sharing those lessons with others, to spare them some of the pain that I’ve experienced over the years – and also to provide a few “short-cuts” to the success they envision.

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Making a memorable Business Presentation

Making a memorable presentation/pitch goes beyond the fact that you have a big Idea that “no one has done before”. In fact your investors are more likely to think that if no one has done it before, then it is not worth trying out. So be ready to answer that question. However, today I want … Read more