I usually lean my posts towards writing tips or linguistic issues I find interesting. This time, however, I’d like to address an issue that comes up now and again in businesses promotions across the globe: Do you need awww.linesfromafrica.com professional copywriter? Here are six reasons you do. First, let me tell you what a copywriter does. It has nothing to do with registering stuff with the patent office or rights of fair use. That’s copyright. A copywriter creates text, called “copy,” for ads, web sites, direct mail, sales brochures, executive speeches and so on. Often companies will have an in-house copywriter or...

If you were one of those who thought owning a website automatically guarantees that people will come to it, after designing or owning one, you are likely to be deluded by the idea by now? If you pay yearly subscriptions for a website that does not bring you as much revenue as your foot soldiers (marketers) you are likely to be thinking of stopping the yearly subscription fee? I know because I have been there before! There are thousands of websites owned by individuals and corporate establishments that does not generate more that a few hundred visits yearly. So is...

Sharpening your Team's Presentation Skills to Make a Major Sale by Bill Rosenthal. Bill Rosenthal More often than not these days, to make a major sale you have to make a group sales presentation -- and compete against the other group presentations being made.  Here are some tips for making your presentation the winner. Getting Started  You've created a unique solution for the prospect.  Make it clear that it’s unique and not another dog and pony show by putting the prospect's fingerprints all over the presentation:  Use the language it uses for its functions and processes, the terms used in...

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If beautiful football were all it takes to win trophies, then Arsenal should be the most crowned team in England but it is not. If an array of superstars could lift champions league then Manchester city Should be in the minimum a semi final team in the champions league, but it is not! In the light of the upcoming Chesea Vs Barcelona's Champions league seemi-final clash, I feel like making my screaming my hearts out on the varying dubious acts of Referees and Barcelona Fc . Barcelona will Win! Not necessarily because they are a better team, but because, they...

There are thousands, if not millions of websites that are beautifully designed and filled with products but they seldom get people to visit them. Eventually, the owners get disillusioned by such and either sells them or eventually get Yes your website is beautiful, yes it catches the eye at first glance, Yes, it gives me all I need to know about you and your company! However, like everyone and most company's I have consulted with it is at best that! AESTHETICS!!! (more…)