The hedgehog was engaged in a fight with

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6 reasons why you need our copywriting service

I usually lean my posts towards writing tips or linguistic issues I find interesting. This time, however, I’d like to address an issue that comes up now and again in businesses promotions across the globe: Do you need professional copywriter? Here are six reasons you do. First, let me tell you what a copywriter does. It has nothing to do with registering stuff with the patent office or rights of fair use. That’s copyright. A copywriter creates text, called “copy,” for ads, web sites, direct mail, sales brochures, executive speeches and so on. Often companies will have an in-house copywriter or...

You Own a Website, SO WHAT!

If you were one of those who thought owning a website automatically guarantees that people will come to it, after designing or owning one, you are likely to be deluded by the idea by now? If you pay yearly subscriptions for a website that does not bring you as much revenue as your foot soldiers (marketers) you are likely to be thinking of stopping the yearly subscription fee? I know because I have been there before! There are thousands of websites owned by individuals and corporate establishments that does not generate more that a few hundred visits yearly. So is...

Sharpening your Team’s Presentation Skills to Make a Major Sale by Bill Rosenthal

Sharpening your Team's Presentation Skills to Make a Major Sale by Bill Rosenthal. Bill Rosenthal More often than not these days, to make a major sale you have to make a group sales presentation -- and compete against the other group presentations being made.  Here are some tips for making your presentation the winner. Getting Started  You've created a unique solution for the prospect.  Make it clear that it’s unique and not another dog and pony show by putting the prospect's fingerprints all over the presentation:  Use the language it uses for its functions and processes, the terms used in...

This Sham called Barcelona Fc

If beautiful football were all it takes to win trophies, then Arsenal should be the most crowned team in England but it is not. If an array of superstars could lift champions league then Manchester city Should be in the minimum a semi final team in the champions league, but it is not! In the light of the upcoming Chesea Vs Barcelona's Champions league seemi-final clash, I feel like making my screaming my hearts out on the varying dubious acts of Referees and Barcelona Fc . Barcelona will Win! Not necessarily because they are a better team, but because, they...

Who is better Ronaldo or Messi?

"When comparing the two players it is glaring that Ronaldo is a more complete player...." Captain Dunga(former Brazillian National team captain in an interview on Superspotr) It's way past midnight in Nigeria and i just could not get my mind off the greatest individual brand rivalry the sporting world has ever seen. While it stinks to type with a touch screen, I have taken the pains to pour my hearts out once and for all on this subject matter. There has been so much hype on Messi to the extent that some short sighted analyst have even dared to compare...

Move your Brand out of Obscurity in 3 months!

There are thousands, if not millions of websites that are beautifully designed and filled with products but they seldom get people to visit them. Eventually, the owners get disillusioned by such and either sells them or eventually get Yes your website is beautiful, yes it catches the eye at first glance, Yes, it gives me all I need to know about you and your company! However, like everyone and most company's I have consulted with it is at best that! AESTHETICS!!! (more…)

The Brand Called You

It's a new brand world. That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker's symbol crafted into the end ... You're branded, branded, branded, branded. It's time for me -- and you -- to take a lesson from the big brands, a lesson that's...