The CEO drives the brand

In the next five years, we will see a rapid changing landscape across the globe, where the opportunities for businesses to benefit from corporate and product branding efforts will be larger than ever before. The growing emphasis on branding will move up the boardroom agenda and VentureRepublic strongly believes that branding will become one of… Continue reading The CEO drives the brand

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Categorized as Branding

The Brand Called You

It’s a new brand world. That cross-trainer you’re wearing — one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying — ah, you’re a Starbucks woman! Your T-shirt with the distinctive Champion “C” on the sleeve, the blue jeans with the prominent Levi’s rivets,… Continue reading The Brand Called You

3 Essential Elements in Building a strong Brand

There are two main schools of thoughts regarding branding; the first holds that it’s an incomprehensible voodoo that marketers practice. I belong to the second which contend that it is a simple matter of applying the classic P’s of marketing; Product, Place, Price and Promotion. To this list, some people have added another P; Prayer.… Continue reading 3 Essential Elements in Building a strong Brand

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Categorized as Branding

VALENTINE’S DAY-a two way Street

A friend and I were talking about spouses, dating and gift giving when the conversation turned to february 14. “why is it that women always seem to think that Valentine’s day is only about them?” he asked. “what do you mean?” I responded. Of course I knew. “Valentines day is about celebrating love, but women… Continue reading VALENTINE’S DAY-a two way Street

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Categorized as Love

Untitled

I got this from Top Rank Blog and Knew Instantlyyou will like it #1: Save Time, Re-purpose Content. While this is a great tactic it is important to be thoughtful about the way that you are re-using content.  Simply spitting out the same information over and over again will not work.  Be sure to change… Continue reading Untitled

What I have learnt in life

I’ve learned – That you cannot make someone love you. All you can do is be someone who can be loved. The rest is up to them. I’ve learned – that no matter how much I care, some people just don’t care back. I’ve learned – that it takes years to build up trust, and… Continue reading What I have learnt in life

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Categorized as Poems

The three trees

Wanted to share this special story with you…. Like a lot of things in life, it’s much easier said than done but this is where faith and perseverance comes in. Once there were three trees on a hill in a woods. They were discussing their hopes and dreams when the first tree said “Someday I… Continue reading The three trees

Obstacles

The Obstacle in Our Path In ancient times, a king had a boulder placed on a roadway. Then he hid himself and watched to see if anyone would remove the huge rock. Some of the king’s wealthiest merchants and courtiers came by and simply walked around it. Many loudly blamed the king for not keeping… Continue reading Obstacles

The Sin of Omission by: Margaret E. Sangster

It isn’t the thing you do, dear, Its the thing you leave undone That gives you a bit of a heartache At setting of the sun. The tender work forgotten, The letter you did not write, The flowers you did not send, dear, Are your haunting ghosts at night. The stone you might have lifted… Continue reading The Sin of Omission by: Margaret E. Sangster

A Valentine Story

John Blanchard stood up from the bench, straightened his Army uniform, and studied the crowd of people making their way through Grand Central Station. He looked for the girl whose heart he knew, but whose face he didn’t, the girl with the rose. His interest in her had begun thirteen months before in a Florida… Continue reading A Valentine Story