The CEO drives the brand

In the next five years, we will see a rapid changing landscape across the globe, where the opportunities for businesses to benefit from corporate and product branding efforts will be larger than ever before.

The growing emphasis on branding will move up the boardroom agenda and VentureRepublic strongly believes that branding will become one of the most prominent drivers of value across the globe in the next two decades. Businesses with a sustainable business model and with a visionary and passionate CEO with branding talent will benefit from the rising opportunities for competing in the modern market place and potentially taking on the global scene.

Read more

The Brand Called You

It’s a new brand world.

That cross-trainer you’re wearing — one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying — ah, you’re a Starbucks woman! Your T-shirt with the distinctive Champion “C” on the sleeve, the blue jeans with the prominent Levi’s rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker’s symbol crafted into the end …

You’re branded, branded, branded, branded.

It’s time for me — and you — to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out and prosper in the new world of work.

Read more

3 Essential Elements in Building a strong Brand

There are two main schools of thoughts regarding branding; the first holds that it’s an incomprehensible voodoo that marketers practice. I belong to the second which contend that it is a simple matter of applying the classic P’s of marketing; Product, Place, Price and Promotion.
To this list, some people have added another P; Prayer. They are not far off, but instead of prayer, I prefer proselytization; which is the process of converting others to your belief doctrine or cause.
Proselytization or Evangelism represents the core of branding for Businesses in today’s highly competitive world.

Read more

VALENTINE’S DAY-a two way Street

A friend and I were talking about spouses, dating and gift giving when the conversation turned to february 14.

“why is it that women always seem to think that Valentine’s day is only about them?” he asked.

“what do you mean?” I responded. Of course I knew.

“Valentines day is about celebrating love, but women seem to think it’s about men buying them jewelries, flowers and candy. It’s a two-way street, but women don’t see it that way.”

I protested and he conceeded he really meant “most” women, not “all” women. but this caring, sensitive man was adamant in his view that men get short-changed when it comes to cupid’s big day.

Read more

I got this from Top Rank Blog and Knew Instantlyyou will like it

#1: Save Time, Re-purpose Content.

While this is a great tactic it is important to be thoughtful about the way that you are re-using content.  Simply spitting out the same information over and over again will not work.  Be sure to change elements of your posts in order to either highlight different information within the post or target a different segment within your audience.

#2: Interaction is Where It’s At!
True interaction via social media can be a tough tactic for many marketers to master.  Finding the correct balance of self promotion and intriguing content that inspires action can be very instrumental in using social media appropriately.  Take some time to comment or interact with your current clients and prospective clients to show that you’re there, and you care about what they are saying.  A simple tactic is to ask questions that inspire a response.

Read more

What I have learnt in life

I’ve learned – That you cannot make someone love you. All you can do is be someone who can be loved. The rest is up to them.

I’ve learned – that no matter how much I care, some people just don’t care back.

I’ve learned – that it takes years to build up trust, and only seconds to destroy it.

I’ve learned – that it’s not what you have in your life but who you have in your life that counts.

I’ve learned – that you can get by on charm for about fifteen minutes. After that, you’d better know something.

I’ve learned – that it’s not what happens to people that’s important. It’s what they do about it.

I’ve learned – that you can do something in an instant that will give you heartache for life.

Read more

The three trees

Wanted to share this special story with you…. Like a lot of things in life, it’s much easier said than done but this is where faith and perseverance comes in.

Once there were three trees on a hill in a woods. They were discussing their hopes and dreams when the first tree said “Someday I hope to be a treasure chest. I could be filled with gold, silver and precious gems. I could be decorated with intricate carving and everyone would see the beauty.”

Read more

Obstacles

The Obstacle in Our Path In ancient times, a king had a boulder placed on a roadway. Then he hid himself and watched to see if anyone would remove the huge rock. Some of the king’s wealthiest merchants and courtiers came by and simply walked around it. Many loudly blamed the king for not keeping … Read more

The Sin of Omission by: Margaret E. Sangster

It isn’t the thing you do, dear,
Its the thing you leave undone
That gives you a bit of a heartache
At setting of the sun.
The tender work forgotten,
The letter you did not write,
The flowers you did not send, dear,
Are your haunting ghosts at night.

The stone you might have lifted
Out of a brother’s way;
The bit of heartsome counsel
You were hurried too much to say;
The loving touch of the hand, dear,
The gentle, winning tone
Which you had no time nor thought for
With troubles enough of your own.

Read more

A Valentine Story

John Blanchard stood up from the bench, straightened his Army uniform, and studied the crowd of people making their way through Grand Central Station. He looked for the girl whose heart he knew, but whose face he didn’t, the
girl with the rose.
His interest in her had begun thirteen months before in a Florida library. Taking a book off the shelf he found himself intrigued, not with the words of the book, butwith the notes penciled in the margin. The soft handwriting reflected a thoughtful soul and insightful mind. In the front of the book, he discovered the previous owner’s name, Miss Hollis Maynell. With time and effort he located her address. She lived in New York City. He wrote her a letter introducing himself and inviting her to correspond.

Read more